In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and other realities about contemporary B2B advertising and marketing. We talk about exactly how the acquiring journey is now totally fragmented and also the manner in which area structure can help marketing experts take back con… Read More

Mark Donnigan: It's going fantastic, Ben. I am so happy to be here on your program.Especially given the value and also the urgency of the subject we're going to be tackling over the training course of this conversation too, which is one that I assume is really under-discussed. One that may if not elevate some brows, but might get you some perplexed… Read More